Goji, also know as Wolfberry, is the fruit of Lycium Barbarum, which belongs to the Solanaceae ornamental pepper family. Its origin is Northwestern China in today's Ningxia Province. Because of Ningxia's highly alkaline soil, intense sunlight, large day and night temperature differenential, low precipitation, and good irrigation condition, compare to other species, Goji from Ningxia are brighter red and are more lusterous. They have a thinner peel, more fruit, less seeds, higher sugar content, and contain more nutrients. Thus, Ningxia Goji Berries are regarded as the perfect health product gift. They enjoy an outstanding reputationinside and outside of China. Ningxia Ruby Goji Company is located in Ningxia Province in Northwestern China. It enjoys Ningxia's aforementioned natural resource's, and is committed todeveloping a complete goji product line, upgrading the quality of goji products, creating an integrated goji supply chain, and make a significant contribution to mankind by developing the health products industry.